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| | #1 |
| PPC Conversion Specialist War Room Member Join Date: 2011
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I have excellent result on Bing, whether I am running in CPA or Clickbank. I hope those proof are enough to thrash those talk that Bing traffic is dead and whatsoever. Normally those people who say that are trying to strife competition or they simply don't know what they are doing. Here are some optimization tips I hope you will find it useful in the days to come. #1 Make sure you target the right location Many people make the mistake of running international and see red in their campaigns. That is when they rant about "poor" quality of traffic when others like me are smirking in the corner. ![]() #2 Keep your quality score to at least 9-10 This will not only keep you CPC down, but also improve the frequency of the appearance of your ads. Here is a brief summary what make up the quality score and how you can improve them. #3 Get your research done You will see in my advanced targeting option. I literally focus on female, aged between 25-64 cause I know they have buying power. On Monday to Friday, I set time when they will be at home from work cause the tendency of them stay fixated to my sales generating landing page with a credit card on hand are slimmer if they are working. On weekends, I typically set it after 8am when they wake up to 12 midnight. This helps to reduce bot clicks or fraud clicks by your competitors. (Guess they need to be out on a beautiful Sunday too? )I hope this helps. If I am free, I will release more powerful tactics that will get people to flash their credit cards to your offer. For now, there is no reason not to get started. Help will only be offered for those who took effort to make it happen. Else, you are free to continue ranting about some theory from some famous gurus you bought from some courses here or elsewhere. Just don't bring it here. Thanks. |
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| | #2 |
| Warrior Member Join Date: 2014
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Hey man awesome guide! I hope you write more about the subject. I have started my Bing campaign today, but (as you remember from my thread) I use broad KW and got 0 Clicks. I will work on this tomorrow and despite bidding for more expensive KW I am sure I will get a better ROI. Thanks! |
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| | #3 |
| Warrior Member Join Date: 2013
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Thanks for the info, what do you use exact,broad or phase ??? do you bid the max? like Best position bid -? or first page Bid?
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| | #4 | |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| Quote:
I do not entertain people who just want information and not doing anything about it. | |
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| | #5 | |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| Quote:
I love people who take action. Go for it! | |
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| | #6 |
| PPC Conversion Specialist War Room Member Join Date: 2011
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Just an update, I manage to get a CTR of over 40% The rest are just double digits though. |
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| | #7 |
| Warrior Member Join Date: 2014
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When you chose your KW, at firs you dont have any QS, so hoy do calculate the bid. For example if the average is USD1 will you bid higher, lower?
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| | #8 |
| Warrior Member Join Date: 2014
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a big thanks For you do you use direct linking or lp |
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| | #9 |
| Warrior Member Join Date: 2013
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| And also am using a lp am not geting any convertions |
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| | #10 |
| Warrior Member Join Date: 2014
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I am having trouble findin godd KW. I dont have lots of impressions either. Would be great if anyone can share his method for finding them.
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| | #11 |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| | #12 |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| There is too little clicks to determine its conversion rate. Try to run until it hits 50 clicks threshold before judging it. Oh, if I were you, I will remove those quality score below 9. They are pretty useless to you and will only eat into your profit. |
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| | #13 | |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| Quote:
You can have the right keywords, but these factors will still determine whether you get your 1st conversion. -Offer -Ad Copy -Duration Hope it helps. | |
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| | #14 | |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| Quote:
There is 2 reasons why I did that. 1) To scare away potential competitors so they can't f*** me around. 2) To get impressions and clicks quickly. | |
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| | #15 |
| Warrior Member Join Date: 2014
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But what about your ROI? When bidding for a KW for the first time you dont know how will beits performance. The CPC shows one number, but then there are several other numbers to take care of (Mainline 01, Mainline, Sidebar). Which one do you target? |
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| | #16 | |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| Quote:
My ROI avg around 200%. Yes, that's why I do tracking to test all the keywords that offer gets. | |
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| | #17 |
| Connect2Grow Join Date: 2014 Location: New Delhi
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Thanks solarwarrior for this thread. You've laid out some great tips here. Awesome stuff! I've been trying to learn more about Bing PPC and want to get going with my PPC campaigns there in desperate niche. My focus is to target exact KW and keep my bid rate at the minimum and get the best ROI. But I still am looking for a better way to find the right keyword other than google keyword tool. Can you please suggest the best way to zero in on a keyword to target my campaign for a particular affiliate site? Thanks Again! Ajay |
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| | #18 | |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| Quote:
The best way is to test. Make sure the ad copy is relevant to the keywords you tested. Many goes the lazy way of spamming 1000 keywords per ad copy and lose out lots of winning keywords. | |
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| | #19 |
| Warrior Member Join Date: 2014
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There is something that I am not figuring out: how is possible a KW to have 10,302 monthly searches, 1,429 impressions and 0 clicks? By the way, today was my second click, 12USD . The bid was wronly configured...I have started to add set up only one Text ad per KW and only for KW wit h 1000+ searches. Lets see what happens tomorrow.. |
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| | #20 | |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| Quote:
There is too many variables that can affect it. | |
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| | #21 |
| marcokango Join Date: 2009 Location: crawley
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Great guide just adjusted my Bing campaigns lets see what happens.I only started 2 weeks ago on a small budget but have had 4 Clickbank sales. |
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| | #22 |
| Active Warrior War Room Member Join Date: 2008 Location: Adelaide, Australia.
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Nice work marcus!, are you direct linking or using a LP?
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| | #23 |
| Warrior Member Join Date: 2014
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Wow really impressive stuff SolarWarrior! Quick question, do you send your bing traffic to your squeeze page or do you just send them straight to the products page via your affiliate link? Thanks |
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| | #24 |
| marcokango Join Date: 2009 Location: crawley
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Direct linking.Got a 9/10 score good keywords is the key.You just got to track everything for a bit and tweek it.
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| | #25 |
| Benjamin Ng War Room Member Join Date: 2010 Location: Vancouver, BC
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Thanks for the highlighters. Seems like a great idea with the advance targeting. Make sure to watch your budget. Bing Ads can really deliver the traffic for certain keywords. Had 1116 clicks in the last 72 hours for one campaign. (have yet to check the # of leads derived from that though - I'm sending these to a lead capture before an email marketing campaign). The keyword is targeted and niche related though I'm mostly concerned about the quality of content clicks - have been keeping mostly to search engine traffic so far which does well. It's the first time trying this set of keywords. I'm afraid that this might be low quality clicks - they are content clicks. I'm also finding I get lower CPC and better CTR with Bing Ads than other platforms; easier to bid to with the lower competition. |
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| | #26 |
| Warrior Member Join Date: 2014
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Hey guys! Quick question: do you prefer using the search network or the content network? Why? Cheers |
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| | #27 | |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| Quote:
You need to test. Asking for opinions without testing will only lead to mediocre results. What works for you may not works for others. | |
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| | #28 |
| Warrior Member Join Date: 2011
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Awesome guide! how do you keep track of keywords for which was the sale?
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| | #29 |
| Active Warrior War Room Member Join Date: 2008 Location: Adelaide, Australia.
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You definitely want to use tracking of some description, Prosper202 is free and whilst a little tricky to work out at first, works well. There are a number of paid options like CPV Lab that are easier to get started with (you have to host prosper202 yourself). |
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| | #30 |
| Warrior Member Join Date: 2014
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Guys, I want to share that after reading this thead, I manage to make 20 more sales with my cpa network today. Kudo to OP for giving pointers when I need it and I really appreciate it cause this is the 1st time I make sales online. This is much better than buying several wsoes out there. Thanks again and I hope all of you will get similar or better success right here.
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| | #31 |
| Active Warrior Join Date: 2013
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@solarwarrior: A fantastic post, thanks! I wonder, is it best to build a small niche-like website to get the best possible QS? The home page would be a pre-sell LP for the chosen offer, but to look more authentic, would it be a good idea to add a few articles as well? The navigation would look something like Home | Articles | Contact | About Us and the footer would include a Privacy Policy and Terms of Service. I'd appreciate your thoughts on this. Thank you. |
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| | #32 | |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| | #33 |
| Warrior Member Join Date: 2011
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What you set Time zone in your company? thank you |
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| | #34 | |
| Warrior Member Join Date: 2011
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| | #35 |
| PPC Conversion Specialist War Room Member Join Date: 2011
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| | #36 |
| Warrior Member Join Date: 2013
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Solarwarrior gives awesome advice. He gave me great tips and tricks to lead me into the right direction to getting my landing page to convert.
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| | #37 |
| Warrior Member Join Date: 2011
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It is waiting for your release more powerful tactics !!!!
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| | #38 |
| Active Warrior Join Date: 2013
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The product I'm running on Bing is a cookbook from ClickBank. I'm using the keywords and bids suggested by Bing. As you can see, the CTR is high, but I'm paying way too much for the clicks (the product payout is about 35 USD). Should I just lower the bids or what would be the right thing to do in this situation? Thanks. Ad Group: Cookbook http://postimg.org/image/7oeo96otj/ Ad Group: Diet Recipes http://postimg.org/image/vlujjr2jx/ |
| Last edited on 17th Nov 2014 at 05:47 AM. Reason: Removed the images, added links instead | |
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| | #39 | |
| PPC Conversion Specialist War Room Member Join Date: 2011
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You need at least 50 (most gurus will say 100) clicks to know if it converts or not. The problem may be lies on the competitive keywords you are targeting. Eg. Campaign: Cookbook. Main Keywords: Buy Cookbook - 1.00 Sub Keywords: Buy Chicken Soup Cookbook - 0.67 By going deeper into what audience really wants, eg, Chicken Soup Cookbook in this case, I get more targeted audience and cheaper cpc. However in rare instance, that keyword may been discovered by your competitors and this will drive cpc up, if not higher than main keyword. So either you change your landing page for higher conversion, ask for higher commission or settle for another keyword. Hope this explanation suffice. ![]() Psst. Congrats on taking action! | |
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| | #40 |
| HyperActive Warrior Join Date: 2010
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Hello" I want to ask you are you sending traffic on bing to website or squeeze page to make those conversion..
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| | #41 | |
| PPC Conversion Specialist War Room Member Join Date: 2011
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Especially you are competing with "big guys". You need to leverage every penny out of it if you want to survive and ultimately dominate your niche. | |
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| | #42 |
| Senior Warrior Member Join Date: 2007 Location: Asia
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solarwarrior, you are great in the PPC. Now you called as a PPC guru!
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| Youtube + Google = $$$ FREE REPORT: Discover Technique To Generate Passive Income US$20,000+ Monthly | |
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| | #43 |
| PPC Conversion Specialist War Room Member Join Date: 2011
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I am always here to help. Feel free to ask. ![]() Update: I will follow up on how to hack your quality score to insane number like mine soon. Watch this space. ![]() Again to summarize on why you need high quality score. -More Frequency. (Meaning more impressions or clicks) -Lower CPC. -Higher Ad Position. (Again, "gurus" will argue higher cpc is necessary for getting that covet #1 position, I will show you why this is not necessary true all the time) |
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| | #44 |
| PPC Conversion Specialist War Room Member Join Date: 2011
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Here is the update as promised. To get a high quality score, 1. You need the keyword in the title. 2. You need the keyword in body. 3. It helps if your url has the keyword too. (Optional) Advanced tip Try to stuff keywords in your website content for additional relevancy. This may not work in Google, but this loophole has not yet been resolved in Bing. |
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| | #45 |
| Active Warrior Join Date: 2012 Location: Somewhere on planet Earth, more precisely - Australia
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WOW!! All I can say, SolarWarrior, is that you are amazing!! I'm learning soooo much from this thread about PPC and setting up Ads! I thought I had a basic grasp of these concepts, but after reading Solarwarrior's advice, I have realized how far I was from the truth. I have just added a whole new layer of understanding to my arsenal! I'll be taking your advice and applying it to my campaigns to see how they go.
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| | #46 | |
| Active Warrior Join Date: 2012 Location: Somewhere on planet Earth, more precisely - Australia
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| | #47 |
| Warrior Member Join Date: 2011
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solarwarrior, how many keywords you add to ads?
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| | #48 |
| PPC Conversion Specialist War Room Member Join Date: 2011
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It depends how many converts.
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| | #49 |
| Warrior Member Join Date: 2011
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I mean, at the very beginning (when you create a company)
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| | #50 |
| PPC Conversion Specialist War Room Member Join Date: 2011
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it depends on campaign, i don't have a definite figure. If your budget allows, I will go as wide as I can. I will definitely blacklist keywords like "free", "scam" and "support" cause they won't convert most of the time. |
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